Written By: Dr. Jaime G Raygoza
From Corporate Expert to CRM Entrepreneur
This week on the Unicorn Wall of Fame, we're excited to spotlight Soof Hirschmann, the founder of SoofCRM, a boutique consultancy helping small to midsize businesses optimize their Customer Relationship Management (CRM) systems.
From Corporate Powerhouse to Entrepreneurial Journey
Soof's path to entrepreneurship was unexpected but inspiring. With a robust background in managing complex systems for corporate giants like Wells Fargo and Rivian, Soof found herself at a crossroads when she was laid off during her maternity leave. Instead of viewing this as a setback, she seized the opportunity to launch her own business in January 2024, leveraging her extensive experience to help smaller businesses thrive.
The Power of CRM in Business Growth
During our conversation, Soof emphasized the critical role of CRM systems in business success. As she explained, these systems become increasingly vital as companies grow, helping them efficiently manage customer interactions, sales processes, and service inquiries. Her expertise in this area allows her to provide invaluable support to businesses looking to scale effectively.
Balancing Motherhood and Entrepreneurship
Soof openly shared the challenges of being both a new mother and a business owner. She stressed the importance of:
Asking for help when needed
Building a strong support system of family, friends, and professional consultants
Effective time management
Prioritizing self-care
Her candid insights offer valuable lessons for anyone juggling personal and professional responsibilities.
Advice for Aspiring Entrepreneurs
For those dreaming of starting their own business, Soof offers encouragement tempered with realism. While acknowledging the fears and challenges involved, she emphasizes the potential rewards of pursuing your passion. Her journey serves as a testament to the possibilities that can arise from unexpected career shifts.
The Unicorn Lesson: Embody Your Future Self
Soof's most valuable advice draws an intriguing parallel between ballet and professional life. She encourages listeners to:
Envision the successful person you want to become in your field
Act and present yourself as that person would
Maintain authenticity while growing into your ideal professional self
This powerful visualization technique can help drive personal and professional growth.
Soof Hirschmann's journey from corporate expert to entrepreneur offers valuable lessons in resilience, adaptability, and the power of self-belief. Her story reminds us that sometimes, unexpected challenges can lead to our greatest opportunities for growth and success.
To connect with Soof and learn more about optimizing your business's CRM systems, visit her website at https://www.soofcrm.com/ or find her on LinkedIn: https://www.linkedin.com/in/shacohen/.
She offers free consultations to potential clients, providing a valuable opportunity for businesses looking to enhance their customer relationship management.
Find the full episode of the Finding the Unicorn in You Podcast on Spotify, YouTube, and all major podcast platforms
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